Shareholder Newsletter: Introduction of Interim CEO and Strategic Agenda Endexx Corporation

Author

Brad Listermann
July 16, 2024

Shareholder Newsletter: Introduction of Interim CEO and Strategic Agenda

Subject: Welcoming the New Interim CEO and Our Strategic Path Forward

Dear Valued Shareholders,

I am honored to introduce myself as the new Interim CEO of Endexx Corporation. With this new chapter, I am eager to lead our company toward continued growth and innovation. My agenda is clear: to enhance our market presence, increase shareholder value, and expand our product offerings globally.

Strategic Focus Areas

  1. Strengthening Core Operations

    • HYLA Non-Nicotine Vape Products: HYLA, our innovative division, markets proprietary non-nicotine vape products. These are distributed in several countries with plans for expansion. Each HYLA device provides up to 4,500 puffs, positioning us uniquely in the market.

    • CBDUnlimited Division: Led by Todd Davis, this division focuses on developing and distributing all-natural wellness products. We continue to offer a diverse range of balms, creams, lotions, kinds of butter, masks, scrubs, and oils, all designed to support healthy skin and overall wellness. Backed by over a decade of clinical research, our products are formulated for optimal absorption and efficacy.

  2. Global Expansion and Distribution

    • International Growth: We are aggressively expanding our global footprint, focusing on strategic markets where our products can have the greatest impact. Our aim is to capture a significant market share in regions where there is growing demand for our offerings.

    • HYLA USA Sales: Recently, HYLA has intensified its focus on the U.S. market under new sales leadership, aiming to boost domestic sales and market presence. This strategic shift ensures we leverage the vast potential of the U.S. market.

    • European Market Penetration: We are also making strides in Europe with our HYLA products, ensuring compliance and readiness to distribute our high-quality, vegan-friendly products across key markets.

  3. Increasing Sales and Operational Efficiency

    • Sales Strategy: Our primary focus is on increasing sales and operational efficiency. We are implementing strategic measures to enhance our sales channels and streamline operations to better serve our customers and improve our market presence.

    • Financial Position: Our financial strategy is centered on transparency and accountability. We are implementing measures to strengthen our financial health, ensuring we are well-positioned for sustainable growth.

  4. Preparing for a New CEO

    • Leadership Transition: We are preparing the company for the transition to a permanent CEO, ensuring long-term stability and growth. My role as interim CEO is to pave the way for this transition, focusing on strengthening our operations and market position.

Looking Ahead

As we move forward, I am committed to maintaining open lines of communication with our shareholders. Your trust and support are critical to our success, and I am dedicated to ensuring that our strategies are clearly communicated and effectively implemented.

Thank you for your continued confidence in Endexx Corporation. Together, we will achieve great things.

Sincerely,

Brad Listermann
Interim CEO

Contact: Text Us: 424-250-0042 or Email: [email protected]

Endexx Corporation